eCommerce Website Design & Creative Direction for Fashion Brand

Skills: eCommerce, Photography, Project Management & Direction, Web & Digital
CLIENT: CAWCE Women’s Fashion

The Short Version:

We supported an emerging fashion line with an online store, marketing support, & copywriting services.

  • eCommerce Website Design & Development
  • Copywriting
  • Purchasing Strategy
  • Photo Shoot

 

eCommerce Website Design & Development

Used Creative Director’s vision to design and develop eCommerce website.

 

 


 

Copywriting

Copywriting for clothing, jewelry, and leather accessories. Included industry research on garment terminology and current trends and establishing and maintaining the brand voice.

 


 

Purchasing Strategy

Worked directly with Creative Director to research trends,  determine pieces in product line and to set pricing.

 


 

Photo Shoot

Use extensive photo editing to complete spatial renderings of artwork and sculptures in private residences and public sites.

 

 

About the client:
“CAWCE features women’s daily wear and accessories. We love to share simple and quality products at a reasonable price… CAWCE’s secret is all about embracing simplicity but with elaborate detailing.” – cawce.com.