CLIENT: Indiana & Yoga Magazine
SERVICES: Branding / Print / Project Management & Creative Direction

We designed the logo for a brand new yoga lifestyle magazine, then designed the inaugural issue
of the magazine, establishing the tone of the magazine for issues to come. We designed all
subsequent issues from start to finish, managing deadlines for content, photography, advertising,
and print. Regular editorial meetings with the Indiana & Yoga Magazine team were a catalyst of
collaboration in which we provided direction on design, photography, content length and flow,
advertising. We also designed the media kit, the primary sales tool for getting advertisers onboard
with making the investment with the magazine and beginning a partnership of sharing their
brand’s trusted image with the magazine – both very valuable assets for the client.

Ex vel mutat hendrerit mnesarchum. Eum iuvaret eligendi ea, cu per cibo vivendum. Eos an populo quodsi impedit. Te vel autem aperiam delicatissimi, vim dicant utamur propriae at, pri no consul aeterno vivendo. Pro id veniam oportere mediocrem. Pro no scaevola scriptorem.

“Nature does not hurry, yet everything is accomplished.”

-Lao Tzu

About the client:

Indiana & Yoga Magazine is a print magazine with digital subscription service as well as an active online community through the website and blog IndyYogi.com. The magazine contains full-length features, special topics, and recurring columns discussing through-provoking and important topics like yoga for returning veterans, pregnancy health and how yoga techniques can help both physically and mentally lend support, and highlights on yoga’s role in addiction recovery. The magazine served all members of the community regardless of yoga involvement with a common theme of mindfulness, sharing features on general well being, tasty recipes with breathtaking photos, and spotlights on local happenings and goods, people making a difference, and more in every nook and cranny in Indiana.