Branding & Layout for Yoga Lifestyle Magazine
CLIENT: Indiana & Yoga Magazine
SERVICES: Branding / Print / Project Management & Creative Direction
The Short Version:
We designed the logo, initial layout, and all three subsequent issues of Indiana & Yoga Magazine, as well as sales materials and advertisements.
- Logo design & supporting brand fonts
- Media Kit and other sales materials
- 80+ page layout design of inaugural issue & subsequent issues
- Part of editorial & creative meetings
- Advertising coordination and design
- File pre-press, materials handling, printer submission
We designed the logo for a brand new yoga lifestyle magazine, then designed the inaugural issue
of the magazine, establishing the tone of the magazine for issues to come. We designed all
subsequent issues from start to finish, managing deadlines for content, photography, advertising,
and print. Regular editorial meetings with the Indiana & Yoga Magazine team were a catalyst of
collaboration in which we provided direction on design, photography, content length and flow,
advertising. We also designed the media kit, the primary sales tool for getting advertisers onboard
with making the investment with the magazine and beginning a partnership of sharing their
brand’s trusted image with the magazine – both very valuable assets for the client.
Logo & Brand Elements
Worked with Editor and Creative Director to design logo and establish brand fonts.
Project Management
Key part of editorial & creative team meetings. Handled all file pre-press and printer submission.
Media Kit
Designed the media kit, the primary sales tool for getting advertisers onboard with making the investment with the magazine.
Magazine Layout
We designed all subsequent issues from start to finish, managing deadlines for content, photography, advertising,
and print.
