Branding & Layout for Yoga Lifestyle Magazine

Skills: Branding, Featured, Print, Project Management & Direction
CLIENT: Indiana & Yoga Magazine
SERVICES: Branding / Print / Project Management & Creative Direction

The Short Version:

We designed the logo, initial layout, and all three subsequent issues of Indiana & Yoga Magazine, as well as sales materials and advertisements.

  • Logo design & supporting brand fonts
  • Media Kit and other sales materials 
  • 80+ page layout design of inaugural issue & subsequent issues
  • Part of editorial & creative meetings
  • Advertising coordination and design
  • File pre-press, materials handling, printer submission

 

We designed the logo for a brand new yoga lifestyle magazine, then designed the inaugural issue
of the magazine, establishing the tone of the magazine for issues to come. We designed all
subsequent issues from start to finish, managing deadlines for content, photography, advertising,
and print. Regular editorial meetings with the Indiana & Yoga Magazine team were a catalyst of
collaboration in which we provided direction on design, photography, content length and flow,
advertising. We also designed the media kit, the primary sales tool for getting advertisers onboard
with making the investment with the magazine and beginning a partnership of sharing their
brand’s trusted image with the magazine – both very valuable assets for the client.

 

Logo & Brand Elements

Worked with Editor and Creative Director to design logo and establish brand fonts.

 


 

Project Management

Key part of editorial & creative team meetings. Handled all file pre-press and printer submission.

IYMagazineEnvelope

 

 

 


 

Media Kit

Designed the media kit, the primary sales tool for getting advertisers onboard with making the investment with the magazine.

 


Magazine Layout

We designed all subsequent issues from start to finish, managing deadlines for content, photography, advertising,
and print.

 

 

 

About the client:
Indiana & Yoga Magazine was a print magazine with digital subscription service as well as an active online community through the website and blog IndyYogi.com. The magazine contained full-length features, special topics, and recurring columns. The magazine served all members of the community regardless of yoga involvement with a common theme of mindfulness, sharing features on general well being, tasty recipes with breathtaking photos, and spotlights on local happenings and goods, people making a difference, and more in every nook and cranny in Indiana.