Hit the Mark with Your Branded Marketing Package: Part 3

Spread Your Message with More Applications of Your Brand

You’ve now established a social media aesthetic using your brand elements in Part 1 and completed the more in-depth, problem-solving task of developing a text & image page layout in Part 2 and we have reached the third and final portion of the series; spreading your cohesive brand and message in further ways online. Now that your offering or message is clear, you’ll want to continue to educate and excite your audience by cementing your message more deeply and consistently.

 

Try one of these on for size (or better yet, all of them!):

 

GIFs

Animated GIFs

You can now create these in Canva with the Animated Social Media template. Select a template then layer photos, text, and pre-loaded icons to make a graphic that has moving text and visual elements. The major limitation is the Use the established look from your social media graphics and info flyer. Here is a video build in Canva – you can find the template for this piece below. Enjoy!

Fonts used:
Belleza
Abhaya Libre Family
Open Sans Family
Colors used: 
Dark Blue #0e3b40
Medium Dark Blue #38686d
Yellow #ffde59
Red #d15d1c

 

Slideshow GIFs

You can also create a Slideshow GIF that cycles through already-created still graphics with a site like Giphy.

  • Step 1: Upload your images
  • Step 2: Drag & drop graphics to change order
  • Step 3: Use the slider to adjust the transition speed
  • Step 4: Hit create slideshow to download your file

 

 

Swipe Groups (For Graphics with Lots of Info)

Swipe groups with eye-catching first image and more information on swipes. Use text information on the first image though so it’s clear at a glance that it’ll be a little more informational that the typical photo post. This will ensure your grid remains aesthetically pleasing and intact as a whole. Consider using a short, compelling phrase, list of services, or the qualities that describe your brand laid over an image, then follow with swipes that have more information. Using the same color for each slide brings unity, while differing colors or a mix of photo-based and solid color graphics can help shake things up.

Screen Shot 2019-12-02 at 8.07.21 PM
Screen Shot 2019-12-02 at 8.07.25 PM
Screen Shot 2019-12-02 at 8.07.27 PM
Screen Shot 2019-12-02 at 8.07.30 PM

 

Website Homepage Graphic

Create a website header, slideshow graphic, or home page banner for your website to make sure you’re promoting consistently. Use your established brand – you’ll really just need to resize one of your SM graphics.

Tip: Depending on the messaging this can also double as an excellent email header graphic or Facebook cover/Twitter header – just a few dimensional tweaks needed.

 

Branded Email Signature

Customize your email signature with a mini-advertisement carrying your message to every external contact you communicate with. This can be a small graphic or just text. (Show example). The most important thing is that your email signature is considered and consistent, sending signals of thoughtfulness, trust, and reliability.

 

More tips on spreading your message:

  • Use some variation in the language you use, but don’t be tempted to spend too much time rewriting the well-thought-out copy you’ve already developed; repetition is a good thing in marketing and advertising.
  • The social media graphics and sales sheets we developed serve as a perfect framework here for your aesthetic and graphic files.
  • Use your design research skills to look for inspiration and ways to differentiate yourself in your industry. Whenever you’re online, always be on the lookout for things that inspire you or force you to notice them.
  • There are so many places that we show up online each day, and new sites and avenues are popping up all the time. Be creative and incorporate your branding everywhere that you have a presence.

 

Conclusion

You have so many opportunities in today’s digital landscape to make sure your business’ most vital messages reach your customers and I hope this blog series helps you hit the mark. Thank you for reading!

Canva is a user-friendly, popular, and accessible tool with vast capabilities that are always improving, but there are limitations. If you find that you have a graphic need that you cannot accomplish in Canva, consider hiring a professional graphic designer or investing in industry-standard software like Adobe Creative Cloud. Glambeau Design offers customized in-person design courses in Adobe & Canva to help people of all skill levels sharpen their design skills, up-level their business presence, or follow their passion. Learn more at glambeau.com/1-1-design-skills-course.

 

Resources included:

GlambeauDesign_BrandedMarketingPackage-GIF

 

 

Other posts in this series:
Part 1: Introduction to Designing a Branded Marketing Package
Part 2: Designing a Compelling Sales Sheet or Informational Flyer